Golf course resort
We discovered that our clients wanted contactless check-in and a much more upgraded payment system during our discovery meeting with the CFO and the head of eCommerce. Due to the nature of Covid, they wanted something contactless that would not impact their customers’ experience.
How we helped
Our team of online and security consultants mapped out the client’s ecosystem. The company implemented the following changes to increase productivity, reduce security threats, increase sales, and provide contactless check-in and payment services.
Our firm negotiated with several payment processors, including the one they used on behalf of our client. Three different pricing models were presented for final approval.
On our second virtual meeting, we provided our clients with recommendations that met and exceeded their expectations. (1) Integrate their current booking system with a lower processing rate, (2) Provide a more secure payment gateway by using AVS and 3D secure technologies, (3) Provide WIFI with 4G terminals, which are used at the restaurant and pro shop.
Optimizing the interchange resulted in a drastic reduction of processing fees for our client. In addition, the security implementation protected the company from threats and chargebacks. It is possible for Easley to grow with the Golf Course in the future with the use of upgraded intelligent terminals.
The upgraded platform provides detailed reporting and employee management to senior management, thereby improving productivity, increasing revenue, and most importantly, improving customer satisfaction. It also reduces operating costs.
Avrage Monthly CreditCard Valume: $1,200,000 USD
Annual processing valume: $14,400,000 USD
- Annual saving $43,441 USD
- NO rate increase since 2020!
- Reduced chargebacks by 78%
What we learned?
Over the past 24 month, online payment processing have increased by 800% due to the COVID19, which is created a fantastic opportunity for retailers. However, in the past 24 months, we have noticed fraudulent online credit card transactions have increased by 48%.
Online businesses tend to pay a higher rate because of the type of transaction they are receiving, which is known as CNP or Online transaction. There is also more risk associated with card not present transactions, which can threaten any online business.
Online businesses stay with their processor by average of two years more than any other industry because of the complexity and cost of integration and chance of downtime for the operation. This also results in a higher processing fee paid by the merchant.